Hip-hop music and culture in Canada is finally gaining exposure. And according to Canadian artist Jelleestone, it's about time.
"People see the numbers," says the Toronto native, whose album Jelleestone 13 has already enjoyed success on both sides of the border. "I think the labels are like, 'shit, we're letting them go, we gotta get on it,' and they should. We've got a very lucrative market and very talented musicians to support that."