The It Gets Better campaign began in September 2010 by author Dan Savage in an effort to provide a positive message for lesbian, gay, bisexual, transgender and queer youth facing harassment and bullying. The project gained mass appeal and sparked a worldwide movement.
Since that date, over 30,000 videos have been made and viewed more than 40 million times.
The U of C joined the It Gets Better community in 2010. It started as a partnership between the Students' Union and the Student Success Centre.