The "C" in CHUM has always stood for cool. And if CHUM has its way, it may soon stand for Calgary as well.
The CHUM story is one of both innovation and smart business. In 1954, the company, then York Broadcasters Ltd., acquired CHUM AM in Toronto. Three years later, the station had a face lift and became Canada's first 24-hour rock station.
And the rest, as they say, is history.